Iranian Television Canada (ITC) is a Persian-language satellite television channel established in the 1990s by Asad Zarrinmehr. It began as a weekly half-hour community television show titled "Shahr-e Ma" (Our City) on Rogers Cable in 1994 and later expanded into a full-hour show on City TV. Today, ITC operates as a 24/7 channel, offering a diverse range of programming, including news, dramas, movies, music, lifestyle shows, and original productions, catering to the Iranian-Canadian community across North America.